Imagination is good. So is curiosity. We instinctively knew that as kids. Creativity ran through us like a river. We made shit up as we went along. Games. Songs. Imaginary friends. We even made up our own rules. We colored purple people and yellow skies and orange grass. We wondered how things worked. Turned them over to look underneath. Broke them open to look inside. We could lie on the ground staring up at the sky for hours, watching the clouds turn themselves into mountains and horses and sailing ships.

But slowly, bit by infinitesimally small bit, we learned to pack our creative imagination and curiosity deeper and deeper inside ourselves. We tucked it away. Kept it safely out of sight. Why? I don’t know why. Maybe we just got tired of taking it up the keister for doing things differently. For not playing by the rules. For daring to question all the bullshit people told us was true, just because other people told them it was so.

Without even realizing, we began to judge ourselves by our mistakes and set backs, seeing them as failures and defeats rather than the learning experiences that they are. We become attached to outcomes and divorced from the simple joy of the experience. We became cautious. We became ridged. We became compliant. We became “normal”.

We finally fit in.

How utterly fucking tragic.

My goal is to change all that…

We may not have met each other yet, but I do know something about you, already. I know you have a dream inside of you… a smoldering desire buried way down deep inside of you that’s yearning to be set free.

I believe that each of us has a unique role to play in this short life. Yours is to use your natural gifts and talents to create something amazing, to discover something remarkable, to solve an unsolvable puzzle, to build something that’s never been built… to move past all your self-imposed limitations, excuses and bullshit that has been holding you back all your life and finally realize the burning desire inside of you.

My role is to help you do it. That’s my burning desire.

My goal is to open your mind to new ideas and ways of thinking. To push you to grow past the comfortable and familiar, so you can experience the amazing. To get you to stop playing the role everyone else thinks you should play, and instead live the life you were meant to live. To challenge everything everyone tells you…including everything I say. To question everything you’ve come to believe about everything. To ignore the naysayers and critics who fill your head with endless doubt. To believe in yourself, trust your instinct and hone your intuition. To pursue the very idea that makes you pee yourself just a little.

I created this website for us. It’s a place where you can come to learn from me and my experiences and where we can learn from each other. It’s a place where, together, you and I, and people who think like us can support and encourage one another—to move past the roadblocks, setbacks and tripping stones the world throws in our direction and make something extraordinary.

I promise to do my part. I’ll put it all out there for you to feast on–no holds barred–like a continuous all-you-can-eat buffet table of tasty ideas and strategies that you can use for whatever purpose you can dream up… to make loads of cash, change your life, further your cause, realize your dreams, make better art, build better buildings, ease more suffering, design better toilet brushes… whatever it is that’s burning inside of you.

I’ll share all the insider tips, tricks, strategies and workarounds I’ve learned over the years of beating my own skull against the brick wall of conformity. I’ll tell you what’s working now, what has worked in the past, and even some shit that I’ve tried and failed at, that you might test out on your own. I’ll share some secrets I’ve learned from studying the masters of the past and some insights I’m gaining from working closely with some of the most creative CounterThinkers of our day. I’ll also bring you real-time “lessons learned” from my “living laboratory” of ongoing projects.

But for this to work, I need your help and your promise. As you read your way through the material I publish here, I ask that you to pick what appeals to you, put your own unique twist on it, put it into practice in your own life and in your own endeavor, and then tell the rest of us how it’s working—so the rest of us can learn from you. Would you promise me that?

One last note…

My thinking might make you a little uncomfortable. If I’m doing my job right, it should. I hope you will celebrate this discomfort and use it as a guidepost to keep you on the right track. Not much in life is certain, but I can tell you this with absolute confidence… If you’ve got the courage to think differently than everyone around you and the stones to push yourself out of your own comfort zone and follow my lead, life can be one hell of an interesting ride…

So. Whadda ya say? Ya up for it?

If you have ever accomplished things other people said you could never do…

If you find yourself thinking differently than almost everyone around you…

If you want your future to be brighter than your past…

If you can embrace views and ideas that differ wildly from your own…

If you have the courage to let your dreams dictate your actions…

If you believe you were born to create.  To do something.  To make something.  To discover something. Something unique. Something special. Something worthy…

There’s a strong possibility you’re in the right place.

Alexander Berardi- has made a life-long study of the roots of success and the outside influences and subtle mental attitudes that hold us back.  He is an international best-selling author, serial entrepreneur, legendary contrarian and behind-the-curtain mentor and confidant to some of the most creative and innovative minds in the world, today.  

This is his Blog.  

Take a few moments to look around—read his latest posts, then root around in our archives.  If what you see tickles you in immodest places, you likely belong here.  So you should subscribe to his podcast and blog. Then read, watch and listen over time as he pulls back the curtain to reveal some of YOUR greatest hidden strengths and talents.  If you’re a small business owner, marketer or entrepreneur looking for an unfair advantage over your adversaries, you’ve stumbled on a goldmine of ideas that will cut your learning curve and move you to the head of the line.  

Who knows…  You just might, as have countless thousands who’ve come before you, discover the final piece of your puzzle.

But beware: He uses lots and lots of very naughty language. So be advised.