Alexander Berardi’s works have been translated into over a dozen languages and have sold over two million copies in Asia, Africa, the Americas, Europe, and Australia.

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Who the hell is Alexander Berardi… and why should I care?

“Berardi is a contrarian. When the world seems to be headed one way, you’ll find him off in the opposite direction. He is, in his own words, a “CounterThinker,” someone who thinks and acts in direct opposition to the mainstream crowd. And for those of us who abide by the maxim: there is safety in numbers, Berardi counters with his own adage: The masses are asses.

His own business is as paradoxical as his advice. He is undoubtedly the most expensive, elusive and blatantly politically incorrect speaker, consultant and business coach in his field, yet thousands still flock to hear him speak, and there appears to be an endless line of ardent followers ready to gladly fork over hefty fees for his opinions and guidance. Why?

Berardi is what you might call a… one-degree guy.

Water boils at 100 degrees Celsius.

At 99-degrees, you’ve got hot water, which you can use to make a cup of tea… poach an egg.

But at 100 degrees, water boils and produces steam.
You can use that steam to spin a turbine. And power an entire city.

One degree… It’s the difference between limitless power, and breakfast.

Berardi helps smart leaders add that one-degree to everything they do.”

Asia Business Journal

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“It’s not who we are that holds us back, it’s who we think we’re not.” -- Alexander Berardi